How to Get the Most Out of Ulta aka Why I Prefer Ulta to Sephora

Dear Mimi,

When you become old enough to start buying makeup, you may think Sephora should be your first stop. But nay! Steer towards Ulta. Always steer towards Ulta if possible, unless there’s a specific brand which ONLY Sephora carries, and Ulta doesn’t (which aren’t relatively many). Otherwise, Ulta all the way. And here’s why.

Not too long ago, I received the Too Faced Chocolate Bar Palette ($49), Anastasia Beverly Hills Modern Renaissance Palette ($42), Tarte Shape Tape Concealer ($24), and an eyelash serum ($50) FOR FREE!!! (Well, I payed $7 for the eyelash serum, but still!) How did I do it? One word: points.

Sephora and Ulta both have a points system that works in similar ways. You sign up for their rewards program (this has to happen in order for any of this to occur) and you get one point for every dollar you spend. However, Sephora only allows you to redeem your points on samples or sample sets, never on full size products.

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